Knol Marketing Plan
by waseem on Feb.18, 2008, under MBA, Marketing, PDF
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The sample page that was released by Google to demonstrate Knol is far too advanced for most Internet readers. Knol should not target the knowledge market niche advanced segment. Instead Knol should position itself to target the intermediate segment of the market. We would like Knol to contain articles that are as readable as Times Magazine. Furthermore, Knol should include tools to enable programmers to access Knol’s knowledge directly. These tools will not only create a buzz with bloggers and techno geeks to viral market Knol, but will also position Knol at the center of knowledge on the Internet.



