Waseem Sayegh

Relaunching “Kellogg’s Breakfast Mates” was the topic for our final Marketing presentation. The presentation describes how:

“Kellogg’s has an opportunity to capture and increase its breakfast market share by introducing a breakfast offering that is both healthy and convenient. This offering will target consumers that are looking to reduce the time they spend having breakfast and consumers that could not have breakfast due to time constraints. Within three years Kellogg’s will net $8 million.”

Breakfast mates is a small box of Kellogg’s cereal packaged with a container of milk and a spoon. The product was deemed a failure and was pulled off the market as it did not make a significant impact on the market. Our presentation describes how Kellogg’s can relaunch its Breakfast Mates to capture this opportunity.

Click here for the full presentation.